You might be asking yourself right now, why would I market my virtual assistant business offline? Doesn’t it defeat the purpose of building an online business from home?
It is kinda crazy, but marketing offline can you bring you a lot of clients, if you know who your ideal client is
The cool thing about marketing offline is that some of your clients, you will be able to meet face to face, which helps build connections easier as you can build the like and trust factor
To prepare yourself to building your business offline, you will want to develop what is known as your “Elevator Speech” Your elevator speech should be 30 seconds or less, and in those 30 seconds, you should be able to clearly explain what you do, and how it can benefit them (or maybe someone they know). So if you’re fumbling with what you do, right now is the time to get clear. Grab a pencil and paper and write it down, memorize it so that it can be natural to you. Don’t worry if it is not perfect yet; I guarantee it will evolve over time!
Family, Friends, Bosses, Colleagues, Old Classmates. If they don’t know, they will never use your services or refer anyone else. So make it a priority to let everyone you know, know what you do, and how you can help.
The chamber of commerce is filled with business owners, and most of those business owners could probably use your services! Don’t join to sell to them specifically, but join to network with other business owners and get to know them. Let them know what you do, and eventually, they will reach out to you! Make sure you have business cards when attending this event, and dress for success
There are literally thousands of meetup groups nowadays. Find Meetup groups that are specifically for business owners, or you can find meetup groups that are specific to a topic that interests you. Again, join them to network and to learn. Share and participate in the groups. There will be a time to talk about what you do. But be an active and helpful participant. You can always volunteer to help with a project that shows off your skills
There are 1000s of events where entrepreneurs meet up just about anywhere on any given day. If you know who your ideal client is, you can google search on Facebook search for upcoming events. You might already be following someone that holds events. I found that these events provide a great opportunity to network with my ideal clients who need my services. Again, you don’t go to these events just to sell your “services”, but to meet people who need your services. It will come up naturally in the conversation when they ask what you do. Make sure you connect with them on Facebook, and get their email address, so you can check in with them later to see how they are doing. I have found some amazing clients this way! And just one client can pay for the cost of the event and travel costs within the 1st month.
Please note that when you sponsor an event, you will be paying. There are over a dozen ways to sponsor an event. But it’s a great way to get your ideal client’s attention to specifically looking at your business. You can sponsor an event by giving something away in a swag bag, run a booth or even speak from stage and become known as the go to Virtual Assistant. Clients will flock to you in droves. But be very clear that the audience will be your target audience and be very clear on what your offer will be. Make sure to count all of the costs.
I am sure you have heard the old saying, it is not what you know, it is who you know? By consistently building your network you will ensure business growth for years to come!
Now I would love to hear from you! What ways have you found clients offline?