When you’re first starting a Virtual Assistant or Your “Virtual Service” Business, your brand is going to be pretty simple and basic. You may or may not have the money to hire a professional at this point, and that is ok. We all start somewhere with our businesses, right? Steve Jobs did not start out famous =-)
It is very important to remember that your brand is your first impression of your company. Especially when potential clients are coming to you from online traffic. And you have heard it before but I am going to say it yet again, 1st impressions are lasting impressions.
Your potential clients for your “virtual service business” will observe and relate to your brand. It is part of the connection process. The branding for your virtual service business relates to several different elements, including the traditional thinking of your logo, colors, fonts, design to your social element…the message you portray to your audience. It also includes how you speak within your blog post, and your videos and webinars as well.
1. Identify Your Business Vision and Mission.
Your vision and your mission must be true to who you are, yet be able to provide a clear understanding of the services you offer in your virtual service business. What do you envision for your company? What is your company’s soul purpose?
2. Identify Your “Perfect” Client.
If you could work with anyone, who would that be? What does your ideal client do for a business? How does their type of business impact the world? What are their interests, their hobbies, what do they do when they are not working? More importantly, what is their personality type? Are they “fun and loving” and like to joke or are they “all about business”? Are they mompreneurs or are they business men? Do they offer a product, or do they offer a service?
3. Identify the Services You Will Provide
What type of things do you enjoy working on? What do you excel at? What skills do you currently have? How would you provide value or service to the “perfect client”?
4. Choose a Business Name that is easy to remember =-)
Easy to remember and spell helps it stick in the potential client’s head. It is best to choose a business name that also has a domain name available as you will be working virtually. You do not need to include “Virtual Assistant” in your business name; that is entirely up to you…but in my opinion the shorter the better so that you don’t have to worry about someone mistyping or misspelling the domain name.
5. Choose colors that represent who you are and what you want to portray.
What colors represent your personality? What colors represent you, your business and your brand.
6. Get a Logo Designed.
I really recommend that you have a professional logo designed from the beginning even though it is more costly. But there are services that are fairly economical. Check out Swiftly.com when you are getting started out. When having your logo designed remember you will need a icon that can be used across all social media outlets. Make sure the icon represents your brand and your colors effectively.
7. Create a Brand that makes you different from your competition.
The fact is, no matter what business you are in…someone else offers the same “service” or product. So what makes you different? Know what makes you different. Understand why your potential client wants to work with you over Jane. Market that within your Brand.
8. What is your “Brand Promise”?
Do your potential clients clearly see and understand what they will get by working with you? What will the end result be? More time? A New Website Design?
Your brand is a representation of who you are and your business. Be true to yourself and your potential clients. Spend time creating your business brand, make sure your message is clear and that your perfect clients will not be able to resist you.
Make sure you share your brand on your website, your email signature, social media profiles and even your voicemail.
Your brand will evolve over time; it will change as you adapt to the perfect business model for you. It does not have to be perfect right from the start, that is ok. But it is important that you give it some time and focus as you begin to setup your business.
It takes all type of clients to make the world go ‘round….seriously!
The clients you have will influence how well you like your virtual assistant business on a day to day basis.
So choose carefully!
I have worked with clients that I dreaded to get on the phone with! I have worked with clients that I can’t wait to work on their projects, and I am excited to talk with them.
It makes a difference.
If you have the dreaded client…they are not your idea client
Once you have established your business, DO NOT take on clients that you dread working with, trust me when I say this to you.
You will eventually regret it!
In the beginning, you might be learning who that “ideal client” is, and that is ok.
Just be sure you have an exit plan for clients that are not ideal.
This is your virtual assistant business. If you clash with someone, you do not have to work with them.
Do you have a good idea of who your ideal clients are?
Look at people you have worked for in the past. Take their pros and cons and keep the pros and form a profile of the perfect client! Who did you like to work for and why? Who did you NOT like to work for? And why not? These will help you immensely.
It sounds harder than it is to find an ideal client. There are thousands of people starting businesses online every day, not counting the entrepreneurs that are more established!
Your perfect, ideal client will want the kind of services you offer.
You need to know what services you enjoy doing before you start choosing clients. Your Virtual Assistant business is about choosing to do what you love; it is not supposed to ever feel like the “JOB”. You should be excited to wake up and work!
Creating a client profile is very valuable. Eventually, you’ll know just by visiting with them for 10-15 minutes whether they are your ideal client or not. You need to feel good about going to work with them. You want to have a relationship that is strong and only gets stronger.
By taking the time to do a client profile and finding a client you feel good about, you will start building a virtual service business you truly love.
Now I would love to hear from you….who is your ideal client?
P.S. If you are looking for more support, make sure you join our private facebook group!Continue reading
Are you running your virtual assistant services like a business or a hobby?
You can look up the law within your state/country on what the government considers a hobby or a business…
But here in the United States with the laws of the IRS, you do not want your business to be a hobby. Because you cannot take advantage of the “tax deductions” if it is a hobby
Of course, you want tax deductions for a business
BUT let’s face the facts what you really want …
Is to be able to always operate in profit mode, right?
If you’re running your virtual assistant business in profit…you’re definitely not a hobby and you do not have to worry about the IRS
Here are a few questions to ask yourself right now, no matter where you are at in your business, or what your business is:
If you have answered “yes” to any of these questions, take a hard look at your virtual assistant business. There’s nothing wrong with a hobby unless you’re expecting it to pay your car payment each month.
But if you need to be able to pay the bills and have a business you love, and it is not happening for you, then start to look for outside help. If you already had what you needed you would be already getting the results you want!
Be honest with yourself, and find a way to fill in the holes, rather that be a mentor, a training course, a consultant, whatever you need, even if it is out of your comfort zone. And if you’re not ready to do this..then maybe it is time to reevaluate your “business.”
Are you struggling with running your virtual assistant services like a business?
I would love to hear from you!
Disclaimer: I am not a tax expert, nor do I claim to be, check with your own government /CPA for the rules governing where you live.Continue reading