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How to Brand Your Virtual Assistant or “Virtual Service” Business?

How to Brand Your Virtual Assistant or “Virtual Service” Business?

When you’re first starting a Virtual Assistant or Your “Virtual Service” Business, your brand is going to be pretty simple and basic. You may or may not have the money to hire a professional at this point, and that is ok. We all start somewhere with our businesses, right? Steve Jobs did not start out famous =-)

It is very important to remember that your brand is your first impression of your company. Especially when potential clients are coming to you from online traffic. And you have heard it before but I am going to say it yet again, 1st impressions are lasting impressions.

Your potential clients for your “virtual service business” will observe and relate to your brand. It is part of the connection process. The branding for your virtual service business relates to several different elements, including the traditional thinking of your logo, colors, fonts, design to your social element…the message you portray to your audience. It also includes how you speak within your blog post, and your videos and webinars as well.

1. Identify Your Business Vision and Mission.
Your vision and your mission must be true to who you are, yet be able to provide a clear understanding of the services you offer in your virtual service business. What do you envision for your company? What is your company’s soul purpose?

2. Identify Your “Perfect” Client.
If you could work with anyone, who would that be? What does your ideal client do for a business? How does their type of business impact the world? What are their interests, their hobbies, what do they do when they are not working? More importantly, what is their personality type? Are they “fun and loving” and like to joke or are they “all about business”? Are they mompreneurs or are they business men? Do they offer a product, or do they offer a service?

3. Identify the Services You Will Provide
What type of things do you enjoy working on? What do you excel at? What skills do you currently have? How would you provide value or service to the “perfect client”?

4. Choose a Business Name that is easy to remember =-)
Easy to remember and spell helps it stick in the potential client’s head. It is best to choose a business name that also has a domain name available as you will be working virtually. You do not need to include “Virtual Assistant” in your business name; that is entirely up to you…but in my opinion the shorter the better so that you don’t have to worry about someone mistyping or misspelling the domain name.

5. Choose colors that represent who you are and what you want to portray.
What colors represent your personality? What colors represent you, your business and your brand.

6. Get a Logo Designed.
I really recommend that you have a professional logo designed from the beginning even though it is more costly. But there are services that are fairly economical. Check out when you are getting started out. When having your logo designed remember you will need a icon that can be used across all social media outlets. Make sure the icon represents your brand and your colors effectively.

7. Create a Brand that makes you different from your competition.
The fact is, no matter what business you are in…someone else offers the same “service” or product. So what makes you different? Know what makes you different. Understand why your potential client wants to work with you over Jane. Market that within your Brand.

8. What is your “Brand Promise”?
Do your potential clients clearly see and understand what they will get by working with you? What will the end result be? More time? A New Website Design?

Your brand is a representation of who you are and your business. Be true to yourself and your potential clients. Spend time creating your business brand, make sure your message is clear and that your perfect clients will not be able to resist you.

Make sure you share your brand on your website, your email signature, social media profiles and even your voicemail.

Your brand will evolve over time; it will change as you adapt to the perfect business model for you. It does not have to be perfect right from the start, that is ok. But it is important that you give it some time and focus as you begin to setup your business.

Virtually yours,


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Who is Your Ideal Client for Your Virtual Assistant Business?

Who is Your Ideal Client for Your Virtual Assistant Business?

It takes all type of clients to make the world go ‘round….seriously!

The clients you have will influence how well you like your virtual assistant business on a day to day basis.

So choose carefully!

I have worked with clients that I dreaded to get on the phone with! I have worked with clients that I can’t wait to work on their projects, and I am excited to talk with them.

It makes a difference.

If you have the dreaded client…they are not your idea client

Once you have established your business, DO NOT take on clients that you dread working with, trust me when I say this to you.

You will eventually regret it!

In the beginning, you might be learning who that “ideal client” is, and that is ok.

Just be sure you have an exit plan for clients that are not ideal.

This is your virtual assistant business. If you clash with someone, you do not have to work with them.

Do you have a good idea of who your ideal clients are?

Look at people you have worked for in the past. Take their pros and cons and keep the pros and form a profile of the perfect client! Who did you like to work for and why? Who did you NOT like to work for? And why not? These will help you immensely.

Here are a few things that all ideal clients should have

  • Ability to pay you on time: Nothing is more stressful than clients consistently paying their invoices late. If they cannot afford your services, they are not the perfect client.
  • Treats you with respect: They show respect to your skills and treat you as such. They will treat you as an equal.
  • Will give you projects in a timely manner: They won’t give you the information at 8:00 am and expect results by 9:00 am.
  • They are familiar and comfortable with having someone work virtually: They have to understand that even if you are not there physically, the job will still be done by the deadline and done right.
  • Understand technology: If they expect to communicate via email or chat, they must understand how those platforms work.
  • Communicate easily: They will tell you exactly what they want and by when they want it. You don’t have to try and read their minds. And they will give you constructive criticism if needed.

It sounds harder than it is to find an ideal client. There are thousands of people starting businesses online every day, not counting the entrepreneurs that are more established!

Here are other things to consider

  • Do you prefer to work with males or female entrepreneurs
  • Do you prefer to work in a particular type of business model, or industry ( Are they in real estate, are they a business coach, health coach, e-commerce?)
  • Where are they located? I personally prefer in the US, I have worked with clients in Australia, and London)
  • Do you prefer to work with clients who communicate via email, phone or instant messenger
  • Do you prefer project clients or long term clients?
  • What services will they require from you?
  • Do they require you be available during certain hours?
  • What task do you prefer to do?

Your perfect, ideal client will want the kind of services you offer.

You need to know what services you enjoy doing before you start choosing clients. Your Virtual Assistant business is about choosing to do what you love; it is not supposed to ever feel like the “JOB”. You should be excited to wake up and work!

Creating a client profile is very valuable. Eventually, you’ll know just by visiting with them for 10-15 minutes whether they are your ideal client or not. You need to feel good about going to work with them. You want to have a relationship that is strong and only gets stronger.

By taking the time to do a client profile and finding a client you feel good about, you will start building a virtual service business you truly love.

Now I would love to hear from you….who is your ideal client?

Virtually Yours,






P.S. If you are looking for more support, make sure you join our private facebook group!

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Are you running your virtual assistant services like a business or a hobby?

Are you running your virtual assistant services like a business or a hobby?

Are you running your virtual assistant services like a business or a hobby?

You can look up the law within your state/country on what the government considers a hobby or a business…

But here in the United States with the laws of the IRS, you do not want your business to be a hobby. Because you cannot take advantage of the “tax deductions” if it is a hobby

Of course, you want tax deductions for a business

BUT let’s face the facts what you really want …

Is to be able to always operate in profit mode, right?

If you’re running your virtual assistant business in profit…you’re definitely not a hobby and you do not have to worry about the IRS

Here are a few questions to ask yourself right now, no matter where you are at in your business, or what your business is:

  1. Are you totally invested in making your virtual assistant/ virtual service business a success?
    Or are you just going through the motions? Sleeping late, no business schedule, working too few of hours, and when you’re working focusing on the non-essentials…and wasting to much time on things like social media?
  2. Are you partially committed?
    What I mean by that is do you want a virtual assistant business to be a success, but yet you’re not willing to try new things outside your comfort zone. Including things like investing in products, or services that are essential to growing your business?
  3. Do you depend on the income from your virtual assistant business? 
    Most Virtual Assistants and entrepreneurs I see fail always have a cushion….meaning they have someone/ or something to fall back on if their business does not take off. Those who succeed usually have to! So set yourself a goal right now. Maybe that goal is $500 per month to pay a car payment. Make that car payment dependent on you making money. I promise you; you will work harder to achieve that goal. As you reach each goal, make a new goal and strive for that.
  4. Do you know your bottom line?
    You might know the purpose of your virtual assistant business is profit, but have you taken a serious look at your prices and finances?. Do you know what your true cost of doing business is? (IE Hourly Rate should include your expenses like insurance, tools, etc.) Do you know your value? Are you charging what you’re worth?
  5. Do you run it like a business in all legal aspects? Have you registered your business name?
    Have you checked into all the legalities of the area you live? Have you fulfilled that list of requirements? Have you set up a business checking account, business credit card, and merchant accounts? DO not mix the accounts, pay business expenses out of your business account and then pay yourself! Setup a method of accounting that works for you.
  6. Have you set realistic financial goals? Or any goals at all?
    Obviously, if you’re just starting out your business, it is probably not the size you want, or be bringing in the money that gives you the freedom you want. But have you set your goals? Do you know what is achievable at the rates you have set? Have you researched others in the field you are working? Do you know what the going rates are, or are you undercutting, just get clients? Can you do the work that is required in the time you have available, at the prices you have set to reach your personal financial goals? Have you set long-term financial goals?
  7. Are you continuing to improve your service, and skills to be more profitable?
    Are you continuing to grow your client base? Do you look for ways to add to the bottom line?It’s ok if you’re not starting out with a lot of skills, there are A LOT of great resources out there to help you. But spend the time and knowledge to get those skills. Do not think you can become a virtual assistant with no skills at all. Invest in yourself, and invest in your knowledge, GROW your skills.
  8. Do you have a professional brand/appearance in your business?
    Does your logo look amateur? Have you printed your business cards yourself? Does your business scream “homemade”, or “inconsistent”? Do you have an email address that is dedicated to your business? Do you have a domain name that you have registered or purchased?
  9. Do you have a dedicated place to do business?
    Online you should have a website where you can send people to learn more about you, your services and purchase from you. Offline, you should have a dedicated spot within your home to do business. Even if it is corner in your kitchen, set-up a dedicated place where you can keep all your business tools and go to during “business hours.
  10. Are you marketing, and promoting your virtual assistant business on a regular basis?
    Does your business exist only because of word of mouth advertising from your friends, or do you have a marketing plan to promote and advertising your business?  Or do you promote your business on a consistent basis online and offline, in networking groups

If you have answered “yes” to any of these questions, take a hard look at your virtual assistant business. There’s nothing wrong with a hobby unless you’re expecting it to pay your car payment each month.

But if you need to be able to pay the bills and have a business you love, and it is not happening for you, then start to look for outside help. If you already had what you needed you would be already getting the results you want!

Be honest with yourself, and find a way to fill in the holes, rather that be a mentor, a training course, a consultant, whatever you need, even if it is out of your comfort zone. And if you’re not ready to do this..then maybe it is time to reevaluate your “business.”

Are you struggling with running your virtual assistant services like a business?

I would love to hear from you!

Virtually Yours,





Disclaimer: I am not a tax expert, nor do I claim to be, check with your own government /CPA for the rules governing where you live.

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Customer Service Vital for Growing Virtual Assistant Business

Customer Service Vital for Growing Virtual Assistant Business

The best way to ensure growth for your virtual assistant business is to focus on your customer service.

Yep it is true…

Do you need to continue to market to grow your business?


There will come a time in your business, if you are doing a stellar job, that you will have more business than you can handle all based on referrals.

Today it seems customer service is going downhill…and sooo many virtual assistants forget they are business owners.  A true business owner shows up for their business every day!

I had a conversation with a colleague the other day and we discussed how many people who have virtual assistant businesses can go days without checking their emails. Or only want to work when they “feel” like it.  They forget to realize that their client’s businesses depend on their services.

If you  do not fulfill their end of the services, then their client’s business suffers as well…and guess what? If their business suffers, yours will suffer as well, because you will eventually lose that client as they will not be able to pay for your services.

But the opposite is true as well….

When you do an amazing job with customer service, I can assure you that you will have an overflow of referrals and clients coming your way!

It actually surprises me when someone says they have to “sell” a client their services.  Because the truth be told….your services should be soo good that your client tells EVERYONE about them, and others can see the value easily and want to hire you as well!

So how can you ensure quality customer service?

  1. Set Clear Expectations for Your Clients — I will be honest, sometimes this is really hard to do! You fall in love with a client, and you bend your rules.  But from the very beginning, you need to set the expectations. 
  2. This includes things like turn around times, reasonable time frames for a project to be completed, payments, etc., communication methods, email response times, etc.   And when a project is going to take longer than expected to let them know.  Sometimes you will need to remind your clients of these things, and they will appreciate that you do. 
  3. Go above and beyond what is expected. That does not mean you are doing work for free!  It means that you’re doing an exceptional job!  It means that, hey, you noticed a few things misspelled in the newsletter they sent you, ask them if it is ok that you fix those errors. Or maybe you noticed a broken link on their website and you fix it without being asked.   ALWAYS do quality work, and anticipate their needs before they even see it. 
  4. Ask your clients for feedback.  Everyone appreciates their opinions being valued.  Ask your clients for feedback on a regular basis, make sure you are living up to their expectations. Find out how you can help them better!  Take responsibility when things are not right and figure out a solution to fix it! 
  5. Take the time to really know your client’s business.  You need to slow  down and learn what it is that they do, who they help…and you actually can even dig deeper by really understanding who their ideal client is, and how to communicate with them. When you really get to know your client’s business, you’re going to be able to understand and see ways that you will be able to help the client grow their business and they will be appreciative of the suggestions and help you offer along the way. 
  6. Send a Card or Small Gift for any Occasion.  It does not have to be a holiday or birthday (though it could be) .  But take the time to send a thank you card.  I know, personally, I love surprise gifts and cards in the mail, and nothing makes you feel more appreciated.  Make sure you take the time to do this for your clients, show them that you value their business and you value their part in your life.  It does not have to be something expensive…it could be as simple as a handwritten card.  But show you care

How can you, personally, do better with customer service in your business?

Share it with us below, and I dare you to start implementing it in your business today =-)

Virtually Yours,


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